--- title: "About Beto Oliveira" description: "Plain facts about Beto Oliveira, Head of Development at Amply: how he leads, the stack he uses, his timeline and what clients say." source: https://solomid.tech/about/ last_updated: 2026-10-07T20:57:08Z --- # About Beto Plain facts about who I am, how I lead and what I work with. ## Summary I'm Alberto Vena de Oliveira (Beto), Head of Development at Amply, a remote US agency that builds AI-ready websites for B2B brands. I lead a team of 13 from Curitiba, Brazil. I've been building software since 2012. ![Beto Oliveira smiling, outdoors](https://solomid.tech/_astro/beto-portrait.529wzx_u_1eNMXb.webp) 01 / FACTS ## Facts The short version. Each line stands alone. - **Full name**: Alberto Vena de Oliveira (Beto) - **Role**: Head of Development, Amply (since March 2025) - **Company**: Amply, a remote US agency that builds AI-ready websites for B2B brands - **Team**: 13 people: 10 full-time, 3 freelance - **Based in**: Curitiba, Brazil (UTC-3) - **Experience**: Building software since 2012 - **Countries**: Brazil, Switzerland, US, Canada - **Focus**: Technical leadership, systems architecture, AI-assisted development, marketing tech - **Languages**: Portuguese, English - **Education**: Postgraduate, Digital Media (2017 to 2018) Graduation, Game Development (2011 to 2013) 02 / LEADERSHIP ## How I lead Four habits I bring to every team. ### AI-First, on components I build reusable systems, not one-off pages. Components are the safe path for people and AI agents alike: clients edit them, agents reuse them, and one fix reaches every page. Raw elements cover what a component cannot. ### Write it down Processes live in documents the team can find: an SOP library for our Webflow workflows and documented components. ### Teach inside the team I started a knowledge base channel where developers post tutorials on Webflow, AI and web development, with links and code. Discussion stays in each tutorial's thread. ### Put the rules in the tools Lint, accessibility and performance checks run in the starter. Reviews can then focus on decisions. 03 / STACK ## Stack What I use, grouped by area. Stack I lead and use | Area | Tools | Used for | | --- | --- | --- | | Sites | Webflow, Astro | Marketing sites and content-heavy sites | | Apps | React, Next.js | Internal tools and app-like projects | | Styling | Tailwind v4, shadcn | Component libraries and starters | | CMS | Webflow CMS, Sanity, Payload | Content that clients edit | | Infrastructure | Vercel | Hosting and deploys | | Marketing tech | HubSpot, GA4, Google Tag Manager, Webflow Optimize, Optimizely, VWO | Forms, tracking, A/B tests, personalization | | AI | Claude, Claude Code, Anthropic API, Webflow MCP | Coding, audits, internal tools | 04 / TIMELINE ## Timeline Roles, newest first. 1. 2025 / now ### Head of Development Amply · remote Lead a team of 13 (10 full-time, 3 freelance). Own architecture, code review, QA and the starters used across client work. Moved the Component-First strategy to AI-First across Amply's starters. 2. 2023 / 2025 ### Senior Webflow Developer Amply · remote Joined as an hourly contractor and moved to full-time within the first project cycle. Led the team of 4 full-time developers on standalone client projects. Introduced the Component-First strategy, which led to my promotion. 3. 2022 / 2023 ### Head of Web Development Digicy · Switzerland Webflow development for international clients, working with one other freelance developer. 4. 2018 / 2023 ### Independent developer solomid.tech · Curitiba, BR Webflow websites for companies and founders. Early on, Android and iOS apps with Unity. 5. 2015 / 2016 ### Developer Microsoft Innovation Center / Signum Game Studio Led the mobile game team and shipped Unity 3D titles to the App Store and Google Play. Selected projects featured in Microsoft's Hour of Code. 6. 2012 / 2013 ### Developer Universidade Positivo · Curitiba, BR Built and maintained the portal for AWIN (Animal Welfare Indicators), an international research project used by scientists to share findings. 05 / REFERENCES ## What people say Clients and partners, in their own words. > Beto has been an amazing partner for us. His solutions have been scalable and easily extensible as our needs have continued to grow. His work is done on time, or faster than promised, and always on budget. I cannot recommend him enough. _Tom Fischaber VP Tech Ops, Saga Education_ > Beto has two great qualities. The first is that he has a huge sense of partnership and works aligned with our business objectives. The second is that he is focused on solving challenges, not just on the means. I highly recommend him. _Diego Ivo Founder, Conversion_ > Over the past two years, our partnership has grown into a deep-rooted bond built on trust, respect, and a shared commitment to pushing the boundaries of what's possible. Beto's unwavering support and guidance have been instrumental in helping Digicy elevate our business and reach new heights. _E. David Alves Co-founder, Digicy_ 06 / FAQ ## Questions about me Short answers to common questions. ### 01 Who is Beto Oliveira? I'm Alberto Vena de Oliveira, known as Beto. I'm Head of Development at Amply, a remote US agency that builds AI-ready websites for B2B brands. I lead a team of 13. ### 02 Where are you based? Curitiba, Brazil (UTC-3). I work remotely with teams in the US, Canada and Switzerland. ### 03 Do you only work with Webflow? No. Webflow is one tier of the stack I lead. I also build with Astro, React and Next.js, and I use Claude and the Anthropic API every day. ### 04 How do you use AI in your work? Inside guardrails. AI writes code in projects with lint, accessibility and performance checks, so people review decisions, not typos. The [Work](https://solomid.tech/work.md) page shows results.