--- title: "Beto Oliveira, Head of Development at Amply" description: "Beto Oliveira, Head of Development at Amply. Systems architecture, technical leadership and AI-assisted development, from Curitiba, Brazil." source: https://solomid.tech/ last_updated: 2026-10-07T20:57:08Z --- Head of Development at Amply # I lead web engineering teams and design the systems they build on. I'm Beto. I work on systems architecture, technical leadership and AI-assisted development. My focus is people and process, not only code. - [See my work](https://solomid.tech/work.md) - [About me](https://solomid.tech/about.md) ## In short Alberto Vena de Oliveira (Beto) is Head of Development at Amply, a remote US agency that builds AI-ready websites for B2B brands. He leads a team of 13 from Curitiba, Brazil. - **Role**: Head of Development, Amply - **Based in**: Curitiba, Brazil (UTC-3) - **Focus**: Systems architecture, technical leadership, AI-assisted development - **Experience**: Building software since 2012 01 / PROOF ## What I have done Three facts. Each one links to the details. - Team of 13 ### [Head of Development at Amply](https://solomid.tech/about#facts) I lead 10 full-time developers and 3 freelancers. I own architecture, code review, QA and the starters used across client work. About - 40-60h → 15-25h ### [AI-First builds](https://solomid.tech/about#lead) Project setup plus homepage, after we moved our build process to AI-first. The sites also work as well for AI agents as they do for people. How I lead - HubSpot · UTM · A/B ### [Marketing tech for B2B sites](https://solomid.tech/about#stack) HubSpot forms through the API, UTM tracking and personalization, A/B test setup, GA4 and Google Tag Manager. Stack 02 / WORK ## Selected work Case studies show the problem, the approach and the result. - Case study Astro · Tailwind v4 · shadcn ### [amply-starter-astro](https://solomid.tech/work/amply-starter-astro.md) A starter for the code tier of Amply's stack, planned with a written spec and built with Claude Code. This site is built on it. Problem · Approach · Result - Open tools 2 tools ### [Tools in daily use](https://solomid.tech/work#tools) Webflow Input Enhancer and Site Checker. Each one started as a repeated manual task. Browser extension · Web app [All work](https://solomid.tech/work.md)