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Head of Development at Amply

I lead web engineering teams and design the systems they build on.

I'm Beto. I work on systems architecture, technical leadership and AI-assisted development. My focus is people and process, not only code.

See my work About me

In short

Alberto Vena de Oliveira (Beto) is Head of Development at Amply, a remote US agency that builds AI-ready websites for B2B brands. He leads a team of 13 from Curitiba, Brazil.

Role
Head of Development, Amply
Based in
Curitiba, Brazil (UTC-3)
Focus
Systems architecture, technical leadership, AI-assisted development
Experience
Building software since 2012
01 / PROOF

What I have done

Three facts. Each one links to the details.

  • Team of 13

    Head of Development at Amply

    I lead 10 full-time developers and 3 freelancers. I own architecture, code review, QA and the starters used across client work.

    About
  • 40-60h → 15-25h

    AI-First builds

    Project setup plus homepage, after we moved our build process to AI-first. The sites also work as well for AI agents as they do for people.

    How I lead
  • HubSpot · UTM · A/B

    Marketing tech for B2B sites

    HubSpot forms through the API, UTM tracking and personalization, A/B test setup, GA4 and Google Tag Manager.

    Stack
02 / WORK

Selected work

Case studies show the problem, the approach and the result.

  • Case study Astro · Tailwind v4 · shadcn

    amply-starter-astro

    A starter for the code tier of Amply's stack, planned with a written spec and built with Claude Code. This site is built on it.

    Problem · Approach · Result
  • Open tools 2 tools

    Tools in daily use

    Webflow Input Enhancer and Site Checker. Each one started as a repeated manual task.

    Browser extension · Web app

All work