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About Beto

Plain facts about who I am, how I lead and what I work with.

Summary

I'm Alberto Vena de Oliveira (Beto), Head of Development at Amply, a remote US agency that builds AI-ready websites for B2B brands. I lead a team of 13 from Curitiba, Brazil. I've been building software since 2012.

Beto Oliveira smiling, outdoors
01 / FACTS

Facts

The short version. Each line stands alone.

Full name
Alberto Vena de Oliveira (Beto)
Role
Head of Development, Amply (since March 2025)
Company
Amply, a remote US agency that builds AI-ready websites for B2B brands
Team
13 people: 10 full-time, 3 freelance
Based in
Curitiba, Brazil (UTC-3)
Experience
Building software since 2012
Countries
Brazil, Switzerland, US, Canada
Focus
Technical leadership, systems architecture, AI-assisted development, marketing tech
Languages
Portuguese, English
Education
Postgraduate, Digital Media (2017 to 2018) Graduation, Game Development (2011 to 2013)
02 / LEADERSHIP

How I lead

Four habits I bring to every team.

  1. AI-First, on components

    I build reusable systems, not one-off pages. Components are the safe path for people and AI agents alike: clients edit them, agents reuse them, and one fix reaches every page. Raw elements cover what a component cannot.

  2. Write it down

    Processes live in documents the team can find: an SOP library for our Webflow workflows and documented components.

  3. Teach inside the team

    I started a knowledge base channel where developers post tutorials on Webflow, AI and web development, with links and code. Discussion stays in each tutorial's thread.

  4. Put the rules in the tools

    Lint, accessibility and performance checks run in the starter. Reviews can then focus on decisions.

03 / STACK

Stack

What I use, grouped by area.

Stack I lead and use
Area Tools Used for
SitesWebflow, AstroMarketing sites and content-heavy sites
AppsReact, Next.jsInternal tools and app-like projects
StylingTailwind v4, shadcnComponent libraries and starters
CMSWebflow CMS, Sanity, PayloadContent that clients edit
InfrastructureVercelHosting and deploys
Marketing techHubSpot, GA4, Google Tag Manager, Webflow Optimize, Optimizely, VWOForms, tracking, A/B tests, personalization
AIClaude, Claude Code, Anthropic API, Webflow MCPCoding, audits, internal tools
04 / TIMELINE

Timeline

Roles, newest first.

  1. / now

    Head of Development

    Amply · remote

    Lead a team of 13 (10 full-time, 3 freelance). Own architecture, code review, QA and the starters used across client work. Moved the Component-First strategy to AI-First across Amply's starters.

  2. /

    Senior Webflow Developer

    Amply · remote

    Joined as an hourly contractor and moved to full-time within the first project cycle. Led the team of 4 full-time developers on standalone client projects. Introduced the Component-First strategy, which led to my promotion.

  3. /

    Head of Web Development

    Digicy · Switzerland

    Webflow development for international clients, working with one other freelance developer.

  4. /

    Independent developer

    solomid.tech · Curitiba, BR

    Webflow websites for companies and founders. Early on, Android and iOS apps with Unity.

  5. /

    Developer

    Microsoft Innovation Center / Signum Game Studio

    Led the mobile game team and shipped Unity 3D titles to the App Store and Google Play. Selected projects featured in Microsoft's Hour of Code.

  6. /

    Developer

    Universidade Positivo · Curitiba, BR

    Built and maintained the portal for AWIN (Animal Welfare Indicators), an international research project used by scientists to share findings.

05 / REFERENCES

What people say

Clients and partners, in their own words.

Beto has been an amazing partner for us. His solutions have been scalable and easily extensible as our needs have continued to grow. His work is done on time, or faster than promised, and always on budget. I cannot recommend him enough.

Tom Fischaber VP Tech Ops, Saga Education

Beto has two great qualities. The first is that he has a huge sense of partnership and works aligned with our business objectives. The second is that he is focused on solving challenges, not just on the means. I highly recommend him.

Diego Ivo Founder, Conversion

Over the past two years, our partnership has grown into a deep-rooted bond built on trust, respect, and a shared commitment to pushing the boundaries of what's possible. Beto's unwavering support and guidance have been instrumental in helping Digicy elevate our business and reach new heights.

E. David Alves Co-founder, Digicy
06 / FAQ

Questions about me

Short answers to common questions.

01 Who is Beto Oliveira?

I'm Alberto Vena de Oliveira, known as Beto. I'm Head of Development at Amply, a remote US agency that builds AI-ready websites for B2B brands. I lead a team of 13.

02 Where are you based?

Curitiba, Brazil (UTC-3). I work remotely with teams in the US, Canada and Switzerland.

03 Do you only work with Webflow?

No. Webflow is one tier of the stack I lead. I also build with Astro, React and Next.js, and I use Claude and the Anthropic API every day.

04 How do you use AI in your work?

Inside guardrails. AI writes code in projects with lint, accessibility and performance checks, so people review decisions, not typos. The Work page shows results.